In most athletics programs, fund raising to supplement budgets is becoming much more important. Traditional sources of funding are becoming more difficult to procure. Successful athletics programs and teams are becoming increasingly tied to the coaches and/or athletic director’s ability to generate funds from other sources. Typically, the level of understanding and subsequent application of sound marketing, promotions, and fund raising principles falls far below what is needed for the provision of adequately funded athletic programs. This course offers the athletics coach and/or athletic administrator the opportunity to learn and apply solid principles of athletics fund raising and marketing within a “real world” context. You will come out of this course with actual fund-raising and marketing plans for your program. This course will create an understanding of fund-raising principles that will both improve your athletics department funding as well as provide greater opportunities for coaches and student-athletes.

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Course Information

​Credit: 3-semester units college credit

Fees: $460 (Includes tuition and fees)

Instructor: Dennis Janzen, Ph.D. • • 559-287-8389

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